Influencing Factors of Tourist Willingness of Tourists in Meiling Scenic Area of Nanchang: Based on the Theory of Push and Pull

Abstract

Since the outbreak of the new crown epidemic, peoples attention to public health events and physical and mental health has increased, and the changes in tourism consumers perception have made consumers more favored for green, healthy and ecologically sound tourism destinations, and forest tourism has gradually entered the publics vision. Forest tourism is based on forest resources and takes the beautiful ecological environment as the standard, and the tourism activities carried out in the forest area fully reflect the richness of forest scenery and the diversity of forest tourism functions. Chinas forest tourism started in the early 80s of the 20th century. In the past 40 years, along with the pace of Chinas reform and opening up, forest tourism has grown from scratch and from small to large, becoming a major undertaking to promote economic and social development and improve peoples livelihood. In recent years, Nanchang Meiling National Forest Park has developed rapidly, this paper chooses to collect 200 samples from the perspective of tourism consumers, through the distribution of questionnaires, and use the statistical software SPSS 26.0 for data analysis, so as to further analyze the psychological factors affecting tourism consumers willingness to forest tourism, which is conducive to better insight into peoples demand for green ecotourism under the background of the epidemic, so as to better propose specific development strategies for the development of forest tourism in Jiangxi Province.