Influencing Factors and Countermeasures of Cross-border E-commerce Export of Agricultural Products in China

Abstract

Agricultural products have always been China's traditional trade products, but the export situation of agricultural products in China in recent years is not optimistic. With the rapid development of the Internet economy, cross-border e-commerce as a new trade model is rising rapidly, and China's agricultural exports are also affected. Due to the imperfection of the cross-border logistics system and logistics technology, the asymmetric information access of both parties, the inconsistent quality standards of agricultural products export, and the lack of relevant talent reserves in the cross-border e-commerce export of agricultural products, these problems hinder the further development of the cross-border e-commerce export of agricultural products. This paper puts forward corresponding countermeasures and suggestions for these problems to promote the better development of cross-border e-commerce export of agricultural products.