Abstract

This research examines the influences on the creativity of news designers. Results show that one of the most important predictors of high creativity levels was the type of office designers had. An office of one's own, or one shared with a few others, was significantly associated with higher creativity. A cubicle and no workstation that designers could call their own were related to lower creativity. In addition to the delicate task of nurturing the personality characteristics that are consistently predictive of creativity, newsroom managers should be encouraged to provide designers the kind of work situation that also is significantly associated with higher creativity. This is a much easier order to fill.

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