Abstract
Design thinking is a contemplative longing to change the world by exploiting aesthetics, ethics, and knowledge. The designers of design cognition do not adequately clarify which abstract aspects they ponder with their physical condition as the driving force behind producing, selecting, and developing ideas. This research aims to characterise design semantic representation related to form creation. Two phases of data collection are partitioned in design protocol analysis. This model specifically designs fields for product design ideation to product form design anatomy. This developed model will psychologically impact the designers in industries and education fields. Keywords: Product Gestalt; Form-giving; Ceramic Design. eISSN: 2398-4287 © 2022. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. DOI: https://doi.org/10.21834/ebpj.v7iSI7%20(Special%20Issue).3787
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