Abstract
The purpose of this research was to evaluate the degree of influence exercised by the Key Account Manager in the provisioning management in the main companies called Staple in Peru, during the events of COVID-19. The research was of type quantitative, cross-sectional and temporal, with a non-experimental design, using a multiple linear regression model and correlation analysis to determine the impact that exists between the variables. The data belongs to the Industrias San Miguel company, distributed in a weekly period from June 2019 to March 2021, which gives 88 observations. The results allow us to conclude that the Key Account Manager is an important manager of the supply of goods during the crisis caused by COVID-19 in staple companies.
Highlights
Humanity is going through one of its most serious health crises, for this reason Uddin et al (2021) maintains that this scenario has caused volatility in the world stock market because of the appearance of COVID-19 (Baanante & Aguilar, 2020)
Regarding the second hypothesis of the research, which indicates that purchases from new suppliers have a significant and positive impact on the management of purchases of the company San Miguel Industries, before this, model 4 of table 4 shows that said hypothesis It must be accepted since the results show that purchases from new suppliers have a positive impact with a coefficient of 0.001, and this relationship is significant with a p-value less than 1%
Regarding the third hypothesis of the research, which indicates that the extra purchases have a significant and positive impact on the Purchasing Management of the San Miguel company, the results of model 4 of table 4 show that this hypothesis must be accepted Since, these results indicate that extra purchases have a positive impact with a coefficient of 0.001, and this relationship is significant with a p-value less than 1%
Summary
Humanity is going through one of its most serious health crises, for this reason Uddin et al (2021) maintains that this scenario has caused volatility in the world stock market because of the appearance of COVID-19 (Baanante & Aguilar, 2020). Considering what was stated by Barouki et al (2021) the current crisis caused by COVID-19 has been directly influencing commercial activities and their working conditions around the world, due to the lack of contact and physical displacement between their workers, customers and suppliers, which has been bringing a negative effect that will last through the years (Cestau, 2021). That is why Qu et al (2021) states that many governments indicated that greater control of this disease will depend more on its prevention than on its treatment, they have been adopting mandatory social isolation measures and thereby trying to isolate the source of infection Under this adverse economic scenario, a term not very alien to the business world comes to the fore, which is the Key Account Manager (KAM), according to Trelles (2020), it states that companies can reinvent themselves and continue their activities even in times of health crisis by doing use of KAM. Esan (2016) defines the KAM or called key account director, as the person in charge of serving customers who generate greater profitability in a company and whose function is to be able to develop strategies for their maintenance and long-term relationship
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