Influence of Sociocultural Backgrounds in the 2010s and 2020s on the Cosmetics Industry and Makeup Trend

Abstract

This study analyzed the characteristics of each period based on various references and previous studies, and tried to find out the global influence of the beauty style of K-pop idols, the tendency of the cosmetics and makeup consumption market according to the popularity of beauty influencers, and the development of the beauty industry through media data. The scope analyzed the trends that appeared in the makeup field from 2010 to 2023, and divided them into characteristics of the times, characteristics of makeup expression techniques, and global and cultural characteristics. In order to compare the trends of the 2010s and 2020s, the characteristics of each era were reviewed. The characteristics of texture expression, which appeared the most in the 2010s, HD makeup due to the development of cameras, and the influence of K-pop due to the globalization of culture were analyzed. Compared to the 2010s, the 2020s analyzed the changes in texture expression techniques, the influence of beauty influencers at the beginning of the era of single-person media, and vegan beauty due to changes in perceptions of nature and life. In addition, the impact of K-pop idols, which show the greatest influence.