Abstract
The development of tourist destinations today, has motivated research on revisit intention to be an important factor to be researched. This study seeks to examine the influence of tourist motivation and tourist experience on the revisit intention of tourists in West Sumatra which is mediated by the novelty seeking variable. The population of this research is tourists who visit tourist objects in West Sumatra. Samples were taken using accidental sampling method as many as 150 respondents. This study uses a Structural Equation Modeling (SEM) model with Smart PLS 3 as an analysis tool. The results of the analysis show that tourist motivation is the main factor that determines tourism revisit intention, while tourist experience and novelty seeking have no real role in increasing revisit intention. Another fact also finds that tourist motivation and tourist experience are the determining factors for novelty seeking. Whereas in another case novelty seeking as an intervening variable in this study was not proven to play a role in strengthening the influence of tourist motivation and tourist experience on revisit intention. In the future, these findings are expected to have implications for local governments in order to improve facilities or infrastructure and better deregulation of existing tourist destinations, so that all factors in this study can increase revisit intention
Highlights
West Sumatra is an area that has many potential resources that can be developed into tourist attractions
Tourist Motivation has a significant effect on Revisit intention through Novelty seeking
It can be concluded that there is a significant positive effect of tourist motivation on revisit intention on tourist objects in West Sumatra. These findings indicate that generally tourists who have visited a tourist attraction in West Sumatra have the motivation to return to visit it in the future. (Ajzen 1991; Icek 2012), states that the intention to revisit a tourist attraction is influenced by behavior as a form of describing motivation
Summary
West Sumatra is an area that has many potential resources that can be developed into tourist attractions. Based on data compiled by the Indonesian Halal Tourism Association (PPHI), West Sumatra is one of the top five halal tourism destinations in Indonesia This should add to the tourist attraction of West Sumatra. Tourists try to evaluate the attractiveness of the tourist attraction visited If satisfactory they will make repeated visits (revisit intention). Based on the research background above, it is illustrated that some of the factors described can influence the interest of tourists to return to tourist objects in West Sumatra. This strengthens researchers to conduct research related to the revisit intention of tourists in West Sumatra. Researchers set tourist motivation, tourist experience, and novelty seeking as factors to be analyzed in this study
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