INFLUENCE OF MEDIA INFORMATION ON THE FORMATION OF PUBLIC OPINION

Abstract

The media's ability to set the information agenda, to draw the public's attention to several major public issues, is known to be a large-scale and clearly proven influence. People not only get accurate information from the media about important state issues, but they also determine the level of importance of a particular topic based on how much attention is given to that topic in the broadcasting process. The article summarized the idea of the impact of published media information on public life, including the formation of public opinion on any issue, using the method of comparative analysis. Traditional print media emphasize the importance of topics in daily issues with capital letters, while television news conveys the significance of an event through the opening story, length, and attention to detail in the newscast, while new media prioritize online features with the advantage of direct communication. These signs, which are always in use, effectively convey the importance of each topic. In other words, the media can set the agenda by drawing the public's attention to a particular issue that shapes public opinion.