Abstract
In India, the savings from individual households contribute a large share in the capital appreciation. There are various ways such as purchase of real assets, Shares, stocks and securities in which the savings can be invested. Mutual Funds play a predominant role in collecting the funds from small investors and invest in balanced portfolio of securities. Investors have completely different outlook while they choose of investing in a specific avenue. The primary objective of investor is to safeguard his saving in safer and liquid investment opportunity taking into account his anticipation and his risk tolerance capacity. Hence, an attempt is made to identify the preferential attitude of investors and its influence on SBI mutual fund schemes taking into account social economic individual saving habit, social, economic, individual savings pattern and the level of confidence on investment schemes.
Published Version
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