Abstract
The development of 5G technology has brought tremendous changes to all areas of social life, especially in the external communication of culture; the increasing effect of 5G technology has become more obvious. All kinds of new media are constantly emerging, and the expression of cultural products is more diversified, and they also have certain characteristics of their own national cultural symbols. As one of the important representatives of Japanese modern and contemporary culture, animation works have made extremely outstanding contributions in promoting the spread of Japanese culture. Japanese animation is not only second to none in Asia but has also many fans all over the world. This article takes the characteristics of Hayao Miyazaki Animation’s external communication under the background of 5G as the starting point and deeply analyzes the impact of technological background changes on the external communication of Japanese traditional culture. Through data comparison, it is found that with the support of 5G technology, people’s habit of watching videos has changed a lot, from mobile terminals and short videos in the 4G era to large‐screen projections and long animations in the 5G era. In a certain sense formed the return of the animation viewing form to the television era at the end of the last century. The number of video clicks on major websites shows that the number of Japanese animation products represented by Hayao Miyazaki Animation has increased significantly. Moreover, the age and occupation coverage of the audience is also very wide. The survey shows that people’s appreciation of Hayao Miyazaki’s animation at this stage is not only the attractiveness of the plot itself, but the deep meaning behind the animation is also the focus of attracting them. This gives Hayao Miyazaki Animation a higher level of appreciation value, that is, guiding countries that have suffered from the side effects of industrial civilization to rethink the relationship between ruleism and development speed. The research results suggest that the development of 5G technology has given traditional Japanese animation new characteristics in the dissemination of it and directly affected the cross‐cultural dissemination effect of Japanese traditional culture. Discover the essence of respecting nature and observing rules in Japanese traditional culture to better serve our social development.
Highlights
The cultural integration between various ethnic groups has shown a trend of more frequent and in-depth development in contemporary times
Looking at Hayao Miyazaki’s animation from the perspective of cross-cultural communication, we can find that his works are deeply rooted in Japanese traditional culture and have achieved innovation in expression
Coupled with Hayao Miyazaki’s insistence on hand-made animation, it is difficult to establish a branch plot that conforms to the trend of the times, which will have a certain impact on the interaction between the audience and the animation film, and this impact will inevitably further affect the traditional Japanese culture, cross-cultural communication
Summary
The cultural integration between various ethnic groups has shown a trend of more frequent and in-depth development in contemporary times. When the audience appreciates Hayao Miyazaki’s animation works, they can bring visual pleasure and have a certain understanding of Japanese traditional culture. The dissemination of Hayao Miyazaki’s animation works represents the Japanese traditional culture to a large extent. 2. Interpretation of Japanese Traditional Cultural Elements in Hayao Miyazaki’s Animation
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