Abstract
There has been a lot of emphasis on public policy interest on youth entrepreneurship Kenya since early 2000 to date. The purpose has been to promote youths to job creators and inclusion to the main economic mainstream. This study analyzed the relationship between the youth-target policy’s promotional efforts and MSE start-up rates. The study design was a Cross-sectional Survey, guided by Motivational Theory. Using multi-stage sampling, 175youth entrepreneurs participated in the study. Data was analyzed through inferential methods of correlation coefficient and coefficient of determination. The results revealed there being direct and indirect relationships. For example, the coefficient for the first hypothesis (H01); R2=.2374, p= .025 meant that 24% change in the rate of new start-ups initiated was attributed to promotional efforts, and the coefficient of determination for the second hypothesis (H02); k2= .0766, 95% BCa CI (.0007, .0633) and b= .001, z= .7134, p= .4756); meant that 8% change in the rate of new start-ups initiated was due to the mediation of promotional efforts between the youths’ motives and their rate of starting new MSEs.
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