INFLUENCE OF GLOBALIZATION ON THE FORMATION OF ETHNOCENTRISM

Abstract

The paper covers views on globalization and its impact on the formation of ethnic culture and ethnocentrism. The author relies mainly on contemporary English-language publications in Europe and the United States. These works are of the greatest interest, because their authors rely on primary sources and convey extensive factual material. The author shows that the researchers aren't unanimous in their opinions when looking at globalization through an ethno-cultural aspect. Until now, there is no clearly accepted definition of the category of "globalization". there is no generally accepted notion of the category of "culture". This situation makes it difficult to conduct joint research and development. However, political scientists, economists and sociologists point out that the consequences of globalization are not the only aspects of the homogenization, but on the contrary, increased ethnocentrism through the processes of polarization and hybridization have an influence. In a number of the works it is alleged that the consequence of the cultural polarization may be the termination of the interaction of elements of different regional cultures and their separation. Researcher pick out the following factors as determining the dynamics of ethnocentrism: social, political and economic factors, gender and age. They can reduce and increase the tendency to ethnocentrism. Studies show that ethnocentrism can become apparent simultaneously in two or more interacting cultures. The influx of migrants stands out as one of the essential factors in the development of ethnocentrism that, in the light of recent events in this field, updates, makes this research topical. Migration itself is already the result of socio-political and economic changes in the world.