Influence of geotourism within the marketing strategy of the Lake Constance region

Abstract

This article deals with the following research question: "How high is the impact of geotourism aspects within the marketing of the Lake Constance region?"The survey with 100 participants from 2022 was analyzed with the methods of descriptive statistics and showed that specifically geotourism in the context of tourism marketing should be placed more strongly than before in the foreground of marketing activities. The analysis of the survey clearly shows that the different aspects of geotourism were put in the foreground by the respondents and thus deserve an above-average level of attention by those responsible for BodenSee marketing.