Influence of Fintech Adoption on Sustainable Performance via mediation role of Green Finance and Green Innovation

Abstract

This study investigates the interrelationships between fintech adoption, green finance, green innovation, and sustainable performance within the financial sector of the United States. A crosssectional research design was employed, and data were collected from 398 entry-level and managerial-level employees. Convenience sampling was utilized to gather a diverse representation of participants working across various roles within financial organizations. Partial Least Square Structural Equation Modeling was employed for data analysis. The findings reveal significant positive relationships between fintech adoption, green finance, green innovation, and sustainable performance, underscoring the transformative potential of fintech in driving sustainability initiatives within the financial sector. Specifically, fintech adoption positively influences both green finance and green innovation, while green finance and green innovation independently contribute to sustainable performance. Moreover, fintech adoption indirectly impacts sustainable performance through its effects on green finance and green innovation, highlighting the interconnectedness of these constructs in driving organizational sustainability. The findings offer valuable insights for policymakers, financial institutions, businesses, innovators, and sustainability practitioners seeking to leverage fintech and innovation to promote sustainable development and enhance organizational performance within the financial sector.