Abstract
This study aimed to explore the relationship between customer relationships and supply chain performance, with a focus on mediating role of logistics integration as well as whether this relationship is mediated by logistics integration. The study was conducted among 361 employees from 21 Malaysian telecommunication firms in Malaysia by applying a structural equation modeling with SmartPLS. Findings revealed customer relationship associated with supply chain performance and supported. However, the study found that the mediating effect of logistics integration in the relationship between customer relationships and supply chain performance was not statistically significant.
Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
