Influence of cigarette packet branding and colours on young male smokers’ recognition, appeal and harm perceptions of tobacco brands in Cambodia: a mixed-methods study

Abstract

ObjectivesTo explore how cigarette packet branding and colours influence young male smokers’ perceptions of tobacco brands in Cambodia.DesignMixed-methods study.SettingWorksites, living accommodations, a university and public locations in Phnom Penh, Cambodia.Participants147...