Influence of age diversity on organizational performance: A case study of AAR group

Abstract

The purpose of the study was to determine the influence of age diversity on organizational performancea case study of AAR group. The study adopted a descriptive research design as it permitted theresearcher to describe the influence of organizational performance and age diversity. The populationfor this study comprised of 90 employees of an insurance company in Nairobi. The study found that therespondents were age diverse, aged between 20 and 55 years. The study also established that themajority of the respondents were males. The study found that the Pearson correlation co-efficient valuefor age diversity and organizational performance was a significant and positive though weak at value;r =0 .041, p <0.05. The variables under investigation meet the Cronbach’s threshold since thecoefficients were above 0.7 as follows creativity and innovation 0.826, decision making 0.765,perception of quality 0.745, intra organization communication 0.815 and organizational performance0.812. The study concluded that, age diversity is a very crucial resource for firms that intend to havesustainable workforce. It recommends that managers should perceive age diversity as a source ofcompetitive advantage within the firm. They should embrace age diversity for the potential influencethat it has for creativity and innovativeness in the firm.