Abstract

With the accelerating development of the times, the gradual deepening of the reform of the education system, and the increasing pressure on college students’ employment, major colleges and universities have shifted their attention to innovation and entrepreneurship education for college students. Under the background of double innovation, Chinese universities are vigorously holding innovation and entrepreneurship. Educational reform, but because educational resources have not been fully utilized, information technology has not been effectively implemented, and innovation and entrepreneurship education has not been optimized. There are widespread problems such as loose systems, single forms, and insufficient resources. The advent of the era has given our country unlimited opportunities and room for improvement to strengthen innovation and entrepreneurship education. Therefore, building an online multimedia innovation and entrepreneurship education system is an important and effective way to deepen innovation and entrepreneurship education reform and promote innovation and entrepreneurship education. The article uses the online multimedia teaching model of the Internet + era to offer innovation and entrepreneurship courses in public elective time. It investigates the advantages, characteristics, course content, and students' preferences of college students' innovation and entrepreneurship courses, and finds out the courses that affect college students' innovation and entrepreneurship. The analysis of the factors related to the opening mode and course content setting of the online innovation and entrepreneurship course is that the online multimedia of the innovation and entrepreneurship course is popular with college students, and the advantages of rich course content and flexible online learning have won the support and satisfaction of college students, the lack of curriculum system construction and insufficient school investment. It is an important factor restricting the development of online multimedia education for courses [3].

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