Industrial Design of Motorcycle with Reference to Indian Population

Abstract

India is the second largest 2W market in the world in terms of sales volumes after China. Motorcycles types that are marketed using sports tag are found to be anchored on performance attributes characterized by visual appeal, higher speeds, heady acceleration and superior ride, handling and braking. The chronograph of the sports segment in the Indian market is plotted. A goal defined design process is developed to produce creative ideas for aesthetic attributes-modern, youthful, aerodynamic, and aggressive. The optimal solution satisfying the aesthetic goal is determined using an operation decision making model based upon weighted generalized mean method. A motorcycle is generally straddled by the rider with manual transmission and can be considered as a constrained workstation. Some ergonomic considerations to fit users of different sizes on the same workstation should be taken into account when designing. A two-dimensional anthropometric data collection approach is followed for riders in India. The obtained anthropometric data concerning riding postures are used for posture analysis using digital human model in CAD software. The mutual trade-off between sporty riding style of the rider and comfort angles have been arrived to set up the final posture of the rider. The detailing of the appearance considering the aesthetic attributes and ergonomics are done. The developed design is aimed at improving appearance and ergonomic performance.