Individual and social influence on students’ attitudes towards business ethics

Abstract

Business ethics, as a content of formal higher education, occupies an important place in the curricula of higher education. Based on previous research results, it is essential to determine which factors influence students' attitudes and behavior in adopting the principles of business ethics and social responsibility. This paper investigates a series of individual and social influences on students' attitudes toward business ethics. Using a sample of 211 students from the University of Banja Luka, Bosnia and Herzegovina (BiH), and the University of Niš, Serbia, we empirically test factors, influencing students’ attitudes toward business ethics and social responsibility. The paper employs statistical methods of descriptive analysis, clustering, and statistical testing of mean differences using non-parametric tests (Mann-Whitney U and Wilcoxon Z). After analyzing the empirical results, recommendations are given for improving educational programs and adopting the principles of business ethics and social responsibility in business. Additionally, recommendations are provided aimed at public authorities in creating public policies that would strengthen the focus of young generations on business ethics.