Individual and organizational factors affecting the implementation of Green IT: A case study of an Indian business school

Abstract

AbstractGreen Information Technology (Green IT) emerged as a critical research agenda for reducing organizations' carbon footprints to achieve environmental sustainability. This paper aims to understand the factors that affect the adoption of Green Information Technology in the context of a developing country. Studies that have focused on both individual and organizational level factors (multi‐level approach) remain limited. The Theory of Reasoned Action (TRA), Theory of Planned Behavior (TPB), and Technology‐Organization‐Environment (TOE) framework was used as a theoretical lens to address the gap in the literature. The theoretical background and participatory case study (qualitative) as the methodology was used to investigate the factors at multiple levels that could affect Green IT implementation in the developing country context (Indian business school). The findings reveal that three key dimensions affect the implementation of Green IT‐ Need, Scope, and the Inclination to adopt Green IT. Each dimension includes a mix of factors at the individual and organizational levels. This paper contributes to the theory by proposing a framework for multi‐level Green IT adoption. It also provides guidelines to the practitioners for considering the intervention factors at the individual and organizational levels.