Individual and group motivation in the management of a modern enterprise

Abstract

The theoretical bases of individual and group motivation in the management of a modern enterprise are considered in the work. Emphasis is placed on studying the effective work of the team. Existing individual and group motivations are described and the main literature is analyzed, which covers issues of motivation and effective team work, the concept of «motivation» and «effective team work». The author's interpretation of the concept of effective team work and motivation is offered. It is established that the company's management has a system of staff incentives, the main components of which are: creating working conditions; creation of a reward system; creating favorable relationships in the team, ensuring independence in work and demand for results. It is determined that the methods of incentives used by management indicate that staff are dissatisfied with the organization of the remuneration system. The article conducted a study of wage costs for a company employee (employee survey). These conditions indicate the importance of remuneration as a motivating factor for employees of Eva LLC, but in general employees are not satisfied with the reward system. In the course of scientific research it was established that Eva LLC noted an inefficient personnel evaluation system. To improve the incentive system in this company, it is proposed to introduce a new system of evaluation of sales staff using the «Mystery Shopper» method. It is stated that in order for the audit results to be used by the manager and the HR manager as a working tool, the information obtained must be properly structured. To achieve the best quality of the studio, you can arrange direct meetings with representatives of the customer company, during which the peculiarities of the behavior of sales staff will be clarified. After completing the mystery shopper program, you need to analyze the agents' questionnaires and reports to find out the strengths and weaknesses and a general description of the team's performance. Based on a thorough analysis of the scientific literature, we concluded that the effective work of the team is the effective work of staff, from manager to employee, and therefore the motivating factor plays an important role in achieving the goals of the organization.