Inditex and Sustainability: Are Inditex’s commitments enough to make the company a sustainable fashion brand?

Abstract

The purpose of this paper is to explore the relationship between Inditex’s fast fashion business model and their sustainability commitments, specifically looking at the environmental impact of Inditex’s supply chain. The methodology of the paper analyzes Inditex’s annual reports from 2014 through 2018 and their Commitment to Sustainability report published in 2019. I compare the commitments made in each report and look for any follow up information on these promises. My research aims to evaluate if Inditex’s business model can be considered sustainable or if their commitments and promises are a form of greenwashing. As a leader in the fast fashion industry, and a company that self-proclaims their leadership in sustainability, it is important to determine if Inditex can truly be a leader or if their attempts are just a way to distract consumers from their environmental impacts. Previous research shows that Inditex’s business model makes it a leader for brands of its kind and has been for some time. Their ability to design, manufacture, and transport apparel to their customers in such a short time keeps them ahead of their competitors. However, it is this business model that makes the company unsustainable. Despite commitments made and programs put in place, the company cannot be sustainable as long as their business model remains that of constant growth.