Abstract
Die Indikation partnerschaftlicher Praferenzen mithilfe der Mi- schung von Befragungs- und Prozessdaten. Das Beispiel von Einstellung und Verhalten bei der Online-Partnersuche«. Web-based process-generated data is produced by social agency of users and recorded by the respective provider without any originally scientific purpose. We support our idea of advantageous applications of process-generated data by outlining a research example that uses data generated by email contacting on an online dating website for the in- vestigation of mate preferences. This approach follows the paradigm of indi- cating or 'revealing' preferences by observing choosing acts. Advantages and disadvantages of this approach in comparison to the traditional 'stated prefer- ence'-paradigm of survey research are discussed. Both approaches suffer dif- ferent informational restrictions and induce different problems of valid infer- ence. In conclusion we offer an outlook towards research strategies of an integration of the two quantitative paradigms.
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