Abstract

The fashion week is a symbol of the fashion world. At the same time, it is the leading international platform for product design, brand influence and fashion promotion. It has the leading role of the fashion industry “wind vane”. In order to accurately measure the development level of the global fashion week, this paper compiled the fashion week vitality evaluation index system through scientific indicator design and detailed objective data. This paper takes fashion data, media data and consumption data as the core, follows the design principles of the index system, combines the characteristics of the fashion week to select indicators, scientifically collects data and adopts the analytic hierarchy process, and finally establishes a scientific fashion week vitality evaluation system.

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