Increasing Awareness of the Scene on Indonesian Independent Music (Study of Media Convergence and Do It Yourself by Subnoise Music Collective)

Abstract

Music collective has a significant role in the music scene. Activities, lives, and continuity of music scene, all depends on music collective that include listeners and musician as their member. For spreading the knowledge on the music scene in the area of the music collective, raising an awareness must be done. In this paper, the authors used a music collective named Subnoise as an example, based in Bekasi, West Java. The similarity of the thoughts and tastes of the members became the initial milestone in the establishment of Subnoise. Subnoise uses awareness-raising methods such as posting on their social media like Twitter, Instagram, Facebook, and they also use their channels on Youtube to spread awareness of the independent scene that they shelter. In addition, they held a music performance that was held in the garage of one of their member house, which was reported by several music media and finally raised their names in the Indonesian independent music scene.