Abstract
ABSTRACT Mobility-as-a-Service (MaaS) system becomes a significant part of urban transportation network systembased on the information and communication technologies, but rarely receivedattention in tourism transport. This paper explored the impact of travel modepreferences on habitual choice behavior for MaaS in tourism, and an onlinesurvey and stated preference experiments were designed and carried out. Respondents were divided into three categoriesincluding strictly preference (SP) group, weak preference (WP) group, and nopreference (NP) group, accounting for 25.09%, 72.24%, and 2.67% respectively. Estimation results of the mode choice random parameterlogit (RPL) models indicate that explanatory variables of the alternatives (e.g.,the total travel time, in-vehicle cost, and walking distance) only affect thetravel mode choices for WP group, which are insensitive to the SP group and NP group. Marginal effect analysisshows that mode choice preferences for MaaS are influenced as tour experienceand daily travel habits change.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
