INCLUSIVE FORMAT OF CREATIVE INDUSTRIES FOR SOCIAL BUSINESS

Abstract

The article examines the concept of "social inclusion" as a process which ensures gain the opportunities to participate fully in economic, social, political and cultural life. The problems of such social inclusive groups as persons with disabilities, persons released from places of deprivation of liberty, participants of ATO/UFO, women in difficult circumstances, homeless persons, elderly persons, children and youth, residents of rural areas are systematized in the following areas: economic, socio-psychological, professional, legal, medical. It was shown that the main economic problems for the majority of inclusive groups are low income, difficulties with employment. The consequence is crime, health problems, various forms of addiction, lack of communication and social adaptation. The concept of "creative industries" as sectors whose activities are based on cultural values, or other artistic individual or collective creative expressions is considered. The possibilities of creative business areas (advertising, architecture, crafts, design, fashion, video, film and photography, games, music, publishing and printing activities, computers, research and development) to solve the problem of social exclusion are analyzed. It was revealed that for involvement in most types of economic activity, a qualification at the level of upper secondary education, post-secondary non-tertiary education is sufficient. As a result, a significant number of socially inclusive groups can be included in the production of economic and public goods. Based on the study of the most common social business models, it was shown that a partial solution to the problems of social inclusive groups, such as low incomes and employment problems, is possible on the basis of creative industries using such common social business models as employment model, fee-for-service model, service subsidy model, cooperative model, low-income client as market model, organizational support model. At the same time, the financial self-sufficiency of enterprises is ensured mainly due to income from the sale of products and services.