Abstract

How should a firm design a price/lead-time menu and scheduling policy to maximize revenues from heterogeneous time-sensitive customers with private information about their preferences? We consider this question for a queueing system with two customer types and provide the following results. First, we develop a novel problem formulation and solution method that combines the achievable region approach with mechanism design. This approach extends to menu design problems for other systems. Second, the work conserving cμ priority rule, known to be delay cost minimizing, incentive-compatible, and socially optimal, need not be revenue maximizing. A strategic delay policy may be optimal: It prioritizes impatient customers, but artificially inflates the lead times of patient customers. This suggests a broader guideline: Revenue-maximizing firms that lack customer-level demand information should also consider customer incentives, not only operational constraints, in their scheduling policies. Third, we identify general necessary and sufficient conditions for optimal strategic delay: a price, a lead-time, and a segment-size condition. We translate these into demand and capacity parameter conditions for cases with homogeneous and heterogeneous valuations for each type. In some cases strategic delay is optimal if capacity is relatively abundant, in others if it is relatively scarce.

Full Text
Paper version not known

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call

Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.