Abstract
ABSTRACT Following the institutional logics perspective and an inductive research design, this study is the first to outline the Internet of things and people as a new institutional order with a distinct logic. The rise of this new institutional logic is prompted by smart technology, which transforms the ideological field of technology and challenges consumers’ self-concepts. In counterbalancing attempts, consumers internalize those “non-smart” practices that assist in maintaining the self’s integrity and differentiate “Us” – humans from “Them” – smart things. In contrast to previous research describing the material as a passive carrier, this study provides evidence that the material can be the driving force behind the emergence of institutional logic.
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