In Their Own Little Corner: The Gendered Sidelining of NBC’s Information Department

Abstract

Despite their low pay and clerical status, the women who staffed the National Broadcasting Company’s (NBC) Information Department played an integral role in shaping the national network’s program and public relations policies. As the network’s first line of contact with its audience, Information Department workers influenced public opinion by shaping the networks’ responses to individual audience members’ written complaints. They also processed and molded the information NBC executives used to sell programming to advertisers. Still, as women, they were routinely devalued and their labor dismissed as simultaneously rote, irrelevant, and hyperemotional. This paper brings together internal documents from across NBC’s corporate structure to recover the careers of Anita Barnard and Kathryn Cole, two women who managed the Information Department through the 1940s and 1950s. During this period, the network underwent enormous transitions, including the shift from radio to television and renewed threats of federal regulation. The Information Department’s status waxed and waned along with NBC’s need to appease its audience and recruit and retain sponsors. Barnard and Cole’s status rose when audience information was at a premium, but it fell as soon as network dominance over television was established and financial returns assured.