In Search of The Holy Grail

Abstract

The intention of this article is to simplify the study of value co-creation both from a deeper theoretical discourse, including knowledge networks approach. The study's approach is from the perspective of knowledge sharing, in form of interaction and resource integration. We outline the central premises of value co-creation as fundamental in service ecosystems and resource integration concepts. It is also expounded how not just interaction, but how service interaction enhances value co-creating processes, by enabling an actor to enter the value creating processes of other parties, support them, and benefit from them. The article does emphasize processes of value co-creation, including its outputs and outcomes. Knowledge sharing is encapsulated within the concepts of resource integration and service interaction among actors. The knowledge network analysis technique is used as a methodology, while preliminary data from KAMOMI water supply service is used as a case illustration. The case is used to tentatively indicate how resource integration and interaction seem to influence value co-creation, while also using knowledge network analysis quantitatively. Two models are developed. The first model exemplified the theoretical drivers of value co-creation, while the second described the structural characteristics that influence value co-creation in form of knowledge sharing. Four propositions are advanced to supplement the study's theoretical insights. Given the perspectives of knowledge networks, the article makes knowledge contribution to the ongoing academic debate on value co-creation in service ecosystems.