Abstract
Culture is an experience good and has strong externalities. Culture has social value, option value, existence value, innovation value, and intergenerational value. None of these are internalised by the market. One should avoid that culture appeals to a small elite. It is thus crucial to invest in cultural education, to bring culture to places where the people are, and to put a greater emphasis on demand-side rather than supply-side cultural subsidies. One should try to avoid that high culture becomes marginalised in a multicultural society with many demands on leisure time. The government should avoid deadweight losses, but should also minimise the potential for rent seeking and lobbying. It is crucial that the government stays at arm's length and leaves artistic judgements to independent experts and interested laymen.
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