Improving Tourism Entrepreneur’s Competition during the COVID 19 Pandemic – A Case Study in Tourism Industry in Vietnam

Abstract

During the Covid 19 Pandemic, Vietnam tourism entrepreneurs need to develop suitable tourism package and tourism policies, going together with better management of tourism activities and with proper risk management strategies.It is better for tourism company management to estimate effects from macro variables on firm stock price and then they can propose suitable business policies and suggest economic policies for economic growth.Authors mainly use traditional Beta formula and with data collected together with methods of statistics, analysis, synthesis, comparison, then perform OLS regression in order to evaluate quantitative results, both good and bad aspects of impacts of 6 macroeconomic factors on stock price of a study tourism company from 2014-2019. Main results show us that tourism firm Stock price can go up if there is an increase in GDP growth and lending rate and Rf - risk free rate ten a decrease in exchange rate.From that analysis, competitive policy for tourism firms can be recommended and there is the principle that better business management and better risk management will drive better competitiveness of these firms.