Abstract
The article considers the possibilities of increasing the efficiency of transport companies in the terms of the innovative transport traffic management systems using, identifies ways to increase the profitability of passenger transportation with limited demand for transport services, and quantifies the possible economic effect.
 The purpose of the research is to identify ways to improve the efficiency of transport companies in the field of passenger transportation in the terms of the innovative transport traffic management systems using.
 As the main research methods, the authors of the article identified: analytical method, observation, abstraction, generalization, mathematical modeling.
 The result of this research is to determine the introduction of an interactive navigation system as the main way to increase the efficiency of passenger transportation in the terms of the innovative transport traffic management systems using, which allows reducing the inefficient costs of transport companies. At the same time, the authors proposed to supplement the theoretical foundations of calculating the costs of transport companies with the coefficient of interactive regulation of transportation, using of which becomes possible in the digitalization and innovative development of transport systems terms.
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