DYNAMIC MANAGEMENT MODEL OF INNOVATIVE DEVELOPMENT OF ENERGY MARKET ENTERPRISES

Abstract

Introduction. Innovative development is based on innovations aimed at improving the efficiency of activities of enterprises. The level of management of innovative development of electric power enterprises directly depends on the technological level of the industry and enterprises. It is necessary to take into account the depth of innovation processes at the enterprise, because not all innovations lead to increased productivity, but only those that are focused on new technologies and are accompanied by real achievements. That is why the importance of organizational and managerial aspects which are called to provide effective complex realization of innovative activity of the enterprises at introduction of innovations grows in the modern conditions of electric power development. Methods. In the course of the research general and special methods are used, in particular: the analytical method is used in the review of literature sources; the classification method made it possible to differentiate the main components of the model of management of innovative development of energy market enterprises; mathematical modelling using a set-theoretic approach – to build a dynamic interval model for energy market enterprises, and the method of description – to give them a detailed description; the monographic method is used in the study of literature sources on the management of innovative development of enterprises; the system and analytical method is applied at processing of the received information. Results. Approaches to the system of innovative management as a separate management mechanism, a subsystem of the innovation system, as well as an element of the overall management system of the company are considered. It is substantiated that one of the tools of the innovative management system are managerial mathematical dynamic models that scientifically substantiate management decisions and allow to predict the impact of the system of factors of innovative development on the financial condition of the enterprise. Mathematical models of the dynamics of the indicator of the financial condition of energy companies in the Western region of Ukraine have been developed. Discussion. Options for organizing the innovative management system as a separate management mechanism of the enterprise have been also developed. Keywords: energy market, management model, enterprise, innovative development, innovative management, dynamic models, mathematical modelling.