Abstract

An organization's future developments are influenced by its managements' decisions. This can only happen by strengthening research and development strategies. Market monitoring and analyzing systems are designed to provide an organized flow of information to enable and support the marketing activities of an organization. In recent years the development of Market Information Analysis Systems (MIASs) to monitor and control the market has been significantly increased. However, the concept of such systems is not new and has been around for many years. Early systems were paper-based but, with the advancement of computing and information technology these systems have become more electronic and (semi) automated in nature. This paper presents a MIAS for Samsung Company in Iran which uses Geographic Information Systems (GIS), Polygon, and Spatial Databases as a component to improve the efficiency of market information analysis and monitoring systems. It also reviews the technical capabilities of GIS, Polygon, and Spatial Databases and shows how these capabilities align with accepted elements of MIAS.

Highlights

  • According to the data changes, there are a variety of views and options relating to the use of market information analysis systems

  • We propose a Market Information Analysis Systems (MIASs) for Samsung Company in Iran which uses Geographic Information Systems (GIS), Polygon, and Spatial Databases as a component to improve the efficiency of market information analysis and monitoring systems

  • Marketing activities are directed toward planning, promoting, and selling goods and services to satisfy the needs of customers and the objectives of the organizations; MIAS supports decision making considering these activities

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Summary

INTRODUCTION

According to the data changes, there are a variety of views and options relating to the use of market information analysis systems. MIAS collects the relevant data; organizes it into something meaningful, makes recommendations based on these figures and sockets it up for future use It consists of people, equipment, and procedures to gather, sort, analyze, evaluate, and timely distributes the accurate information to the marketing decision makers and managers. A good MIAS should be: a unified system; compatible with the culture and level of sophistication of the organization; user-oriented; user-friendly; involve the suppliers of the information; economical; capable of smoothly absorbing changes that become necessary; fast It should be conceived and used as a marketing decision system which involves users. We propose a MIAS for Samsung Company in Iran which uses GIS, Polygon, and Spatial Databases as a component to improve the efficiency of market information analysis and monitoring systems.

RELATED WORKS
PROBLEM DESCRIPTION
PROPOSED SYSTEM
Integrating Google Maps with GIS Visualization Systems
Data Entry from GIS Maps to Database
DISCUSSION
CONCLUSIONS AND FUTURE WORK
Full Text
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