Abstract
The purpose of this study is to develop a comprehensive methodological approach to assess the sustainability of the e-commerce business model based on the integration of key performance indicators into a single vector of business model sustainability. The proposed vector approach allows for predicting and evaluating the effects of different kinds of measures, identifying and implementing the most effective tools for sustainable e-commerce business development. The methodology of this study is based on correlation, cluster and regression analysis. The scientific contribution of this study is the proposed methodological approach, which not only allows one to analyze business model sustainability, but also to compare companies in a competitive environment to determine the priorities of their functioning to achieve leadership positions on the background of sustainable development. The correlation analysis proved that in modern conditions, both economic and environmental components are significant for business model effectiveness in e-commerce. The clustering of the studied e-commerce companies provided an opportunity to take into account the peculiarities of the studied companies, to group them by similar performance indicators. This made it possible to develop more accurate regression models for each cluster. In this case, there is a correlation between the sustainability vector of the business model of a company and its assignment to a particular cluster. The conducted modeling and determination of the level of business model sustainability allowed for determining a relationship between it and the performance of e-commerce companies in the context of economic, environmental and social dimensions. At the same time, the results show that increasing the sustainability vector brings a company closer to the business sustainability benchmark.
Highlights
The pace and scale of technological change over the past decade has led to a revolution in business, including retail
The formed methodological approach in this study focuses on assessing the level of business model sustainability
The scientific contribution of this study is the proposed methodological approach to assessing business model sustainability in e-commerce, which allows taking into account the economic, environmental and social components of its effectiveness
Summary
The pace and scale of technological change over the past decade has led to a revolution in business, including retail. There has been intense growth in the ecommerce market (retail sales that are conducted through electronic channels). Economic Forum predicts that this trend will continue and that in 2026 online commerce will account on average for more than 40% of all retail sales [1]. E-commerce can be seen as a natural consequence of information society development, classical theories of information society do not directly refer to this phenomenon. Information and Communications Technology (ICT) is among the most important production resources and is the basis for e-commerce functioning as well as a significant factor of socio-economic development.
Sign-in/Register to view highlights & summary Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
