Improving Tangible Strategy for Botanical Gardens Expansion in Indonesia (Case Study in Bogor Botanical Gardens)

Muhammad Nashar ,Agustinus Hariadi Dp

doi:10.7176/jesd/11-2-08

Abstract

This study is to analysis the implementation on tangible strategy in Bogor Botanical Gardens towards processing to become World Heritage. The process has been doing related with Bogor Botanical Gardens vision to protect and increasing value of the Gardens. The Bogor Botanical Gardens which is the oldest Botanical Garden in Indonesia has been applying tangible strategy i.e. Management system, strategic planning, human resources planning and become center of excellence for international research. Based on the interview the effort to fight the Gardens as a Universal cultural Heritage are the first step to achieve a national identity and support the sustainable development of the World Heritage. The conservation efforts need to be understood and interpreted to have high benefits as a generator of economic growth, social, culture for the city of Bogor and society at large, in order to achieve a balance of environmental, security-safety and public health as well as thesustainability of the botanical gardens. DOI : 10.7176/JESD/11-2-08 Publication date: January 31 st 2020

Highlights

Bogor Botanical Gardens (BBGs) is one of the Indonesian Heritage is currently being sought to be recognized as a World Heritage which has survived for hundreds of years in an urban environment
The tourism sector is an important source of increasing income, creating jobs and prosperity in many countries, the Government of Indonesia has set a target of 14% of GDP in the tourism sector which has reached less than 7%
Kebon Raya Bogor is required to try to convert its collection www.iiste.org more directed by developing certain rare and endangered plants to be returned to their habitat or other places and introduce them to cultivated communities. Another major step is to propose Bogor Botanical Gardens to become UNESCO World Heritage, that’s required many changing on the management and vision

Summary

Introduction

Bogor Botanical Gardens (BBGs) is one of the Indonesian Heritage is currently being sought to be recognized as a World Heritage which has survived for hundreds of years in an urban environment. Www.iiste.org more directed by developing certain rare and endangered plants to be returned to their habitat or other places and introduce them to cultivated communities Another major step is to propose Bogor Botanical Gardens to become UNESCO World Heritage, that’s required many changing on the management and vision. Based on the description of the above background, the researcher is conducted research under the title Analysis of Tangible strategy for Kebun Raya Bogor (KRB) in Service Improvement and Management as an Observation and Heritage Area. Improve effectiveness within the organization in order to be able to compete in the modern economy market which includes improving the effectiveness of the work team and improving the structure and system of the organization in this regard related to strategy implementation A number of models or concepts regarding change are provided to clarify an understanding of the management of changes that need to be carried out by the organization: 1. The strategy carried out is by conducting market penetration, product development and market development.I. 4.the research conducted by Agustinus Haryadi (DP, Parashakti, & Mercubuana, 2016) mentidoend about strategic agreesitvy on the company states that the important to have change into management strategy

Discussion

Findings

Internal factor l

Conclusions