Abstract

In this study, we propose a method that combines Bayesian network, structural equation modeling, and importance-performance analyses to evaluate and improve the service quality of crowded metros from the point of service components. First, service components that influence the service satisfaction of crowded metros are investigated, and 7 service components and 27 factors are collected from the perspective of metro daily operation. Correspondingly, 8,011 sample questioners are collected using both online (i.e. microblog and WeChat) and face-to-face survey methods. The usage of these service components is more practical for metro managers to improve service quality than the factor analysis methods used in previous studies. Second, a hybrid method combining Bayesian network and structural equation modeling is proposed to establish the relationship between service quality and these service components and factors. This hybrid method can learn the uncertain relationship directly from the data, explain the psychological element, and pinpoint the crucial service component. It is concluded that security check and waiting for boarding have the greatest effect on the overall satisfaction. With the help of importance-performance analyses, some practical suggestions (e.g., theme stations, women-only carriages, and one-day ticket) are proposed to optimize bottleneck service components and thus improve the service quality of daily metro operation. Further, heterogeneity of service quality satisfaction for various groups of respondents is discussed, which contributes to effective strategies for satisfaction improvement.

Highlights

  • Overcrowding in metros is emerging as a major impediment to the improvement of service quality in many countries, including China

  • Bayesian network (BN) was used as an exploratory tool to extract the relationships between different service components and overall satisfaction directly from data

  • structural equation model (SEM) was used as a confirmatory tool due to its superiority

Read more

Summary

Introduction

Overcrowding in metros is emerging as a major impediment to the improvement of service quality in many countries, including China. In 2018, the average daily passenger volume of the Beijing metro reached 10.54 million, and the train loading factor of 10 lines during peak hours was over 100% according to the data from Mass Transit Railway Operation Corporation LTD. Common in China and other countries to ensure passenger safety [1]–[3]. While this action alleviates congestion and improves the safety from the perspective of managers, it has the potential to extend the waiting time of some passengers and has little effect on overall passenger satisfaction. New lines have been built to ease congestion and improve the satisfaction with the whole metro system. Identifying the bottleneck of service satisfaction is crucial to improve the service satisfaction of crowded metros, especially in China

Objectives
Results
Conclusion
Full Text
Published version (Free)

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call