The Construction of Patient Loyalty Model Using Bayesian Structural Equation Modeling Approach

Abstract

The information on the health status of an individual is often gathered based on a health survey. Patient assessment on the quality of hospital services is important as a reference in improving the service so that it can increase a patient satisfaction and patient loyalty. The concepts of health service are often involve multivariate factors with multidimensional sructure of corresponding factors. One of the methods that can be used to model such these variables is SEM (Structural Equation Modeling). Structural Equation Modelling (SEM) is a multivariate method that incorporates ideas from regression, path-analysis and factor analysis. A Bayesian approach to SEM may enable models that reflect hypotheses based on complex theory. Bayesian SEM is used to construct the model for describing the patient loyalty at Puskesmas in Padang City. The convergence test with the history of trace plot, density plot and the model consistency test were performed with three different prior types. Based on Bayesian SEM approach, it is found that the quality of service and patient satisfaction significantly related to the patient loyalty.