Improving memory for unusual events with wakeful reactivation.

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Memory consists of multiple processes, from encoding information, consolidating it into short- and long- term memory, and later retrieving relevant information. Targeted memory reactivation is an experimental method during which sensory components of a multisensory representation (such as sounds or odors) are 'reactivated', facilitating the later retrieval of unisensory attributes. We examined whether novel and unpredicted events benefit from reactivation to a greater degree than normal stimuli. We presented participants with everyday objects, and 'tagged' these objects with sounds (e.g., animals and their matching sounds) at different screen locations. 'Oddballs' were created by presenting unusual objects and sounds (e.g., a unicorn with a heartbeat sound). During a short reactivation phase, participants listened to a replay of normal and oddball sounds. Participants were then tested on their memory for visual and spatial information in the absence of sounds. Participants were better at remembering the oddball objects compared to normal ones. Importantly, participants were also better at recalling the locations of oddball objects whose sounds were reactivated, compared to objects whose sounds that were not presented again. These results suggest that episodic memory benefits from associating objects with unusual cues, and that reactivating those cues strengthen the entire multisensory representation, resulting in enhanced memory for unisensory attributes.