Improving Marketing Strategies through Big Data: Analysis and Countermeasures

Abstract

The rapid development of big data technology in recent years has profoundly impacted all industries, including the marketing sector. As the internet has become increasingly ubiqui-tous, consumer behavior is being increasingly recorded digitally. The critical role of mar-keting in enterprise development is accentuated by the emergence of big data as a driving force in contemporary societal progression. To optimize marketing strategies, enterprises must analyze their operations within the context of big data, identify the associated oppor-tunities and challenges, and formulate effective marketing approaches. This, in turn, will promote the implementation of strategic marketing plans, laying a robust foundation for sustainable enterprise growth.