Big Data in the Book Industry of the PRC: Current State and Development Prospects

Abstract

The relevance. With the introduction of electronic book publishing and electronic distribution in the book industry, a large amount of both structured and unstructured data is accumulating, the compilation of which has significant potential for the effective development of both individual market entities and the industry as a whole. In the PRC, the issue of implementing Big Data has been studied since 2012. To date, experience has been gained in using this technology that requires generalization.
 The purpose of the scientific research is to analyze the current state and prospects for the development of Big Data technology in the Chinese book industry.
 The methodology. The study was conducted using the method of analyzing.
 The results. The analysis showed that Big Data technology has been actively used in almost all processes of the book industry over the past decade. Its implementation significantly simplifies the management of the industry, individual business entities, content, demand, consumer behavior, thanks to the possibility of forecasting based on reliable data, quickly collected and processed from numerous sources in various formats.
 The scientific topicality. An analysis of the current state and prospects for the introduction of Big Data technology can become a methodological basis for the further transformation of the book industry in the context of digital reality.
 The practical significance. The results of the study can be used in the formation of a strategy for the development of book industry in the context of digital transformation.