Abstract
Abstract: In Indonesia, Islamic kindergarten schools play a vital role in providing early childhood education within an Islamic framework. These schools must adopt effective marketing management strategies to enhance competitiveness and meet the changing educational landscape. This academic paper reports on a community program implemented in an Islamic kindergarten school TK-KB Aisyiyah Bendan Pekalongan, Central Java, Indonesia. The program aimed at improving school competitiveness via school strategic marketing. This paper explains the marketing management process approach, emphasizing the Plan-Do-Check-Action (PDCA) approach and school branding, and discusses its positive impact
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