Improving garment fit for the mature female in the USA

Abstract

Although women over the age of50 constitute a growing segment of the apparel market, in the U.S.A. the apparel industry has not addressed the specific fitting needs of this group. Many apparel manufacturers produce large sizes, however proportionate changes specific to the mature figure type resulting from the ageing process have not been addressed.1–6 The purpose of this study was to modify a commercial pattern based on work by Woodson and Horridge (1990, Clothing and Textiles Research Journal, 8 (4), 7–13) using grading as a pattern development technique, and to evaluate the accuracy and effectiveness of the modified pattern by measuring fit and evaluating self‐reported perceptions of comfort on live models. Woodson and Horridge measurement data were used as a basis for modifying a commercial pattern to fit a mature woman. Results indicated that there were significant differences between the commercial dress and the modified dress. The modified dress provided a better fit in 14 areas. Subjects' perceptions of comfort were closer to actual fit for the modified dress than for the commercial pattern dress. Computerized grading is a quick, cost‐effective method of modifying a pattern to meet the needs of special markets.