Improving Competitiveness of Personnel in the Digital Economy

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The Program “Digital Economy of the Russian Federation” that is currently being implemented by the government should contribute to the formation of an economic environment that would ensure the most effective interaction between citizens, the scientific community, business and the State, through the development of digital technologies. In addition to developing a specific statutory regulation system, the interaction of actors in the digital economy requires the training of relevant personnel with certain competencies: professional competencies that are required for the development and implementation of digital technologies, and user-specific competencies that are required for the efficient application of potential of information and communication technologies. The goal of this research is to identify relevant competencies that are transforming as a result of digitization of the economy and focused on improving competitiveness of personnel. General scientific methods of cognition serve as the basis for the methodology of the paper. These include observation, generalization, comparison, methods of analytical study of the content of regulatory acts. The digitization process has long been implemented in accounting through the use of various software programs and automated accounting systems that document business processes and are used to automate accounting and draw up financial accounting statements, so the introduction of studying the practical aspects of using software products in the educational process can provide graduates with skills related to the fundamental “digital literacy” of the users. However, in order to improve the competitiveness of personnel in the labor market in the digital economy, consideration must also be given to professional digital skills relating to mastering the digital technologies. That having been said, a set of advanced digital competencies that a professional should have is no longer constant. Under the influence of the digital environment competencies become variable; they evolve into “dynamic portfolios”. If this occurs, the business will focus not on personnel, but on the total “portfolio of competencies” of professionals which is formed depending on the business development strategy. The paper has developed a portfolio of digital competencies of modern personnel which in the authors’ opinion must be possessed by professionals to improve their competitiveness in the labor market.KeywordsAutomated accounting systemsDigital economyDigitization of accountingDigital competenciesJEL ClassificationI25O10