Abstract

This paper is a theoretical and methodological substantiation of the provisions for the transformation of business in the digital economy and the development of practical recommendations for the formation of an organization’s digital strategy. The characteristic features of changes in consumer behavior that contribute to improving the business management model in the digital economy through the development and implementation of a digital strategy are highlighted. The relevance of theoretical and methodological recommendations and organizational provisions of compositional management and the creation of a fundamentally new enterprise management subsystem are substantiated. Theoretical approaches to improving the organizational structure of enterprises in the digital economy are investigated. The goal and main trends in the field of human resources management are identified, which must be taken into account when forming the organization's digital strategy. The research models of the roadmap of digital transformation of the business, as well as the structural model of the digital development of the business model of the enterprise are presented.

Highlights

  • The challenges of globalization, the transition from an industrial to a digital economy, new speeds in business, mobility and transparency, the upcoming digital revolution, need to be reviewed in the paradigm of doing business, its transformation from a traditional organization into a technological one

  • Development of a roadmap for digital business transformation In the modern economy, competition is increasingly becoming a competition not of resources, but of strategies, and investments by companies are increasingly directed towards creating key competencies and ensuring their dynamic abilities

  • It is the digital transformation that is marked by the greatest potential, since it is a new prototype of the reconstruction of society and the economy, which is implemented by implementing a flexible modular complex of models and tools that are fully accessible for adaptation in traditional business models

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Summary

Introduction

The challenges of globalization, the transition from an industrial to a digital economy, new speeds in business, mobility and transparency, the upcoming digital revolution, need to be reviewed in the paradigm of doing business, its transformation from a traditional organization into a technological one. Without giving up the idea of maximum filtering of information, the development of information policy is carried out on the basis of new technologies that are able to integrate different systems and information sources. Innovative processes in the economy encourage the search for new solutions in enterprise management, which is explained by the introduction of modified tools focused on continuous and radical actions for progressive changes in the management system. It is necessary to take into account changes in the structure and scope of business, the legislative framework, new market requirements, innovative processes, harmonization with the general development trend, etc. A parallel solution of interconnected operational tasks for the implementation of strategic business goals should be carried out and organizing a high-quality information system required by various kinds of institutions or individual internal or external users

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