Abstract
The study examines the importance of macroeconomic conditions for attracting investments in the development of agro-industrial enterprises. It proposes attracting foreign and domestic investors for the operation of agricultural enterprises. Recent research emphasizes the importance of innovations for increasing the efficiency of agro-industrial enterprises. It is suggested to use GPS and drone technologies for field monitoring and resource optimization, genetically modified crops and other biotechnologies to increase yields and disease resistance, in order to be competitive in external and internal markets. Strategies for creating a brand of Ukrainian agricultural products in the global market are formulated. It is concluded that investing in the development of agroindustrial enterprises is important for ensuring sustainable economic growth in Ukraine. Recommendations are developed to improve financing and attract investments for the development of the agro-industrial sector, enhance its competitiveness, and ensure the socio-economic development of rural regions.
Published Version
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