Impressions of Personality from Intentional Voice Quality in Arabic-Speaking and Native Finnish-Speaking Listeners

Abstract

The present study aimed to investigate whether there are differences between Arabic-speaking and Finnish-speaking listeners in the impressions of a speaker's personality as evoked by various intentional voice qualities. This is an experimental study. Samples (N = 55) were gathered from native Finnish-speaking males (N = 4) and females (N = 5), who read a text passage of 43 words using eight different voice qualities: (1) habitual speaking voice, speaking with (2) a forward or (3) backward placement of the tongue, or a (4) breathy, (5) tense, (6) creaky, (7) nasalized, or (8) denasalized voice. Native Arabic-speaking participants (34 males, 12 females; N = 46) were asked to evaluate the speech samples on a seven-point polarized scale by choosing 1-5 from a total of 18 contrasting pairs of personality traits. The listening tests were presented via Windows Media Player and a Genelec Biamp loudspeaker. Traits that had evaluations of 30% or more were selected for the final analysis. The results were compared to the results of native Finnish-speaking listeners (12 males, 38 females; N = 50). Statistical analyses were carried out using IBM SPSS Statistics 25. On the whole, both listener groups perceived the speakers' voice qualities similarly, although the Finnish-speaking listeners linked many voice qualities, especially nasal and denasal voices, with unpleasant and other negative personality traits. Moreover, somewhat opposing evaluations were given by the two language groups for voices with forward and backward placements of the tongue, and breathy and tense voices. In many cases, the evaluations by the Arabic-speaking listeners were more scattered. The speakers' sex also seemed to affect perceptions of personality. There seem to be similar stereotypical tendencies to relate certain voice qualities with certain personality traits, which is explainable by how the voice types are produced and used to express emotions. Some opposing trends found between the two language groups may be related to language and cultural differences. A further study with larger listener groups and including also samples from Arabic language speakers is needed to confirm the results of the present study.